Amid the current economic downturn, Verena Pausder, new head of the German Start-ups Association is advocating for a bold entrepreneurial shift in Germany to help combat current economic challenges.

In an interview with Sifted, she outlines her agenda, including prioritising university spinouts, increasing capital for deep tech, and easing immigration processes to help make it easier for companies to start a business in Germany. She call calls for a proactive approach to turn challenges into opportunities and to transform the narrative from 'Made in Germany' to ‘Make it in Germany.’ 

Having visited Berlin recently to attend an eMobility event, there was no shortage of start-ups exhibiting and in attendance. Many of them already present but many there to scout the market potential as they consider expansion.

At Hyperion Executive Search, we work with innovative cleantech and climate tech start-ups across the globe. With a core presence in the UK and a subsidiary in Germany, we have helped companies to scale in more than 17 countries. Germany in particular has always been a hot market for us. 

We continue to work with many clients and we've helped many start-up companies to flourish within Germany and across the wider DACH region over the years and we regularly attend several industry events throughout the year. One of our favourites tends to be ECOSUMMIT, a conference set up many years ago by Jan Michael Hess aimed at accelerating smart green start-ups in energy, mobility and cities to save our climate, decarbonise our economy and electrify our planet. Many of our German born start-up clients who initially pitched at this event (ubitricity, Sonnen etc) have gone on to achieve great things.

Attention Cleantech and Climate tech entrepreneurs: Considering starting a business in, or expanding to Germany? Get in touch with myself and my team who have decades of experience and local market knowledge when it comes to hiring for start-up and scale-up companies in Germany.