In my experience as a cleantech headhunter since 2016, attracting investment and securing funding is the biggest hurdle for start-ups besides attracting top talent.

Three to four years ago, I witnessed several cleantech start-ups secure decent seed funding but fail to attract further investment. This can be attributed to increased investor due diligence, fiercer competition, and, frankly, questions about the actual appeal of their products.

Fast forward to today, the lack of late-stage funding for climate tech companies remains a source of frustration. Many founders believe there simply isn't enough money available. But what if the problem lies more with the companies themselves? Are their business models flawed? Do they lack a unique selling proposition (USP)? Or is there simply no product-market fit?

As a cleantech headhunter, this article resonated deeply with me, and I wanted to share my firsthand perspective on this ongoing debate.

Firstly, as the article highlights, successful founders focus on solutions, not just inventions. With new entrants emerging constantly, the climate tech space is becoming increasingly saturated with early-stage ventures, often with similar ideas. The key to standing out is to address a clear industry need, not just present a cool piece of technology. The solution must be scalable and tackle real-world problems to attract investors.

Secondly, investor confidence hinges on product-market fit. Growth-stage investors require evidence that your hardware or software solution has a market. Successful fundraisers showcase demand, demonstrate product potential, and back it up with partnership agreements and pre-orders. Secure agreements to buy your product before seeking millions in VC funding.

Finally, if your solution addresses a genuine industry problem, those players could become not just customers, but also funders. In essence, the best companies get funded. The key lies in demonstrating a clear value proposition, securing offtake agreements, and potentially working with industry partners for both sales and investment.

The cleantech revolution needs focused companies with robust business models, not just a wave of well-intentioned start-ups. 

At Hyperion Executive Search, we are fortunate to work with some of the most exciting early-stage start-ups and scale-ups, helping them secure the best talent to accelerate the energy transition. If we can support your business with any key and strategic senior hires, please don't hesitate to contact us.