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An orbituary for the German car industry? Maybe not just yet....

Very few industries have defined a country the way the car industry has defined Germany. 

No matter whether it was Janis Joplin singing about a Mercedes Benz or any car enthusiast in Down Under who knows 3 German words “Vorsprung durch Technik” - German cars and their makers were seen as the pinnacle of engineering. 

This has changed dramatically since the arrival of Tesla and the EV revolution. And the idea that once iconic brands might soon be left behind in the global automotive game seemed unthinkable.

This article below is one of the best pieces on analysis on the state of the industry and the factors at play - so if you can spare a few minutes over the Easter weekend, you won`t regret it!

An Existential Crisis in the German Auto Industry