Ford recently took a battering for their misleading 'Go electric' signage at the Frankfurt Motor Show due to turning up with zero all-electric cars whatsoever, merely a few PHEVs / hybrids. If they want to compete with the likes of VW, they better get their act together fairly quickly. I mean, where's the fully electric Fiesta, Focus, Kuga, Mondeo, KA, Edge???
Nonetheless, despite the criticism, what is really promising is their continued focus on autonomous vehicles. Although many are still sceptical at the thought of cities packed with self-driving technology, Ford have intensified their efforts by selecting Austin, Texas as the third deployment location for its autonomous vehicle testing and commercial service development.
And who can blame them? After all, Austin has welcomed self-driving cars for years. A forward thinking city, with a great culture, packed with innovation and fast establishing itself as a leading clean energy, smart mobility, cleantech and start-up hub.
Perfect for Ford and perfect for Hyperion as we too will soon be establishing our business there too! Looking forward to watching our business grow in such a fascinating city. Who knows, perhaps our team will be riding an autonomous vehicle sooner than one would think!
Austin has a history with self-driving cars. The city served as a testing ground for Google’s original self-driving prototype, the pod-shaped Firefly. In 2015, a blind man named Steve Mahan took a 10-minute ride around Austin in the steering wheel-less Firefly vehicle.