So it begins!  We'll this isn't the first, but we are at the beginning of the TaaS or Maas (Trasport/Mobility as a service) revolution. As with every movement, early players may or may not be successful, but as pioneers they lead the way for improvement and innovation. I don't think Taas will truly hit its stride until we have regulatory approval of autonomous vehicles, but make no mistake, this is the direction of travel, and an important step on the journey.