This is another great signal to the market, and to Auto OEMs that the transition to electric vehicles, including small commercial is only going to continue getting quicker. Global brands have their own buying power, but also enormous workforces and consumer reach. Looking forward to some free charging next time I go to IKEA!
A global initiative has been launched to promote the take-up of electric vehicles (EVs) within commercial fleets, which will see well-known brands integrate EVs into their operations and install workplace charging infrastructure. Launched by the Climate Group, the organisation behind the RE100 and EP100 initiatives, EV100 is the only global campaign to encourage commitments from multinational businesses on electric transport. The UK already has a similar programme in Go Ultra Low, a public-private campaign that acknowledges and rewards companies that have included significant numbers of electric vehicles on their fleets, with a commitment to add more before 2020.